Russia has more than 155,000 registered media outlets, including television, radio, print and online publications. Since 2022, the media market has become more localized and increasingly focused on digital channels.

Despite digital growth, traditional and online media still play a crucial role in B2B reputation-building in Russia. Business publications remain key trust-building channels for decision-makers.

Television

Television remains influential, especially among audiences aged 35–44 and 65+, particularly in regions outside Moscow and St. Petersburg. Major national channels such as Channel One, Russia-1 and Russia 24 continue to set the agenda. Radio is still relevant, especially among drivers and regional audiences, with stations like Business FM, Kommersant FM, Avto Radio and Russian Radio. The rise of Yandex Radio has given the format new momentum, including podcasts and streaming.

Print media

Print media is gradually declining, but specialized and industry publications remain important for professional audiences. International titles were localized and rebranded (Popular Mechanics → TechInsider, Esquire → Rules of Life), while business magazines such as Company, Expert, Monocle and Profile continue to publish. Industry outlets like Glavny Inzhener, Agroinvestor, FoodService and Metallosnabzhenie i Sbyt remain valuable sources of sector-specific information.

Online media

Online media consumption continues to grow. Key categories include major news agencies (RIA Novosti, TASS, Interfax), business media (RBC, Kommersant, Vedomosti, Forbes), socio-political outlets (Gazeta.ru, Lenta.ru) and specialized B2B trade media. Each industry typically has 3–10 authoritative platforms, such as CNews and Habr in IT, Mashnews in mechanical engineering, Oilcapital in energy and Agroxxi in agribusiness. Regional online media like Delovoy Peterburg, Continent Siberia and Business Class play a crucial role for companies operating locally.

New agencies

The most influential media outlets remain news agencies such as RIA Novosti (30 million monthly users), TASS (20 million) and socio-political media like Izvestia. In B2B communications, business publications play a central role: RBC, Kommersant, Vedomosti and Forbes address entrepreneurs, executives and decision-makers. These outlets offer high-quality analytics, expert commentary and industry research and are widely distributed in business centers, premium hotels and airport lounges.

Research shows that Russians trust news agencies, analytical platforms and official websites almost equally, followed by national and regional press and then messengers, primarily Telegram.