External corporate communications PR support for DHL Express (Logistic)
The long-term partnership with DHL Express was focused on building and maintaining the brand’s leading market position through a comprehensive and consistent communications approach.
The key objective was to strengthen the company’s reputation while creating strong and sustainable media support for business growth in the Russian market.
Over 30 large-scale PR campaigns were successfully executed to promote express delivery services across both B2B and B2C segments
Results
High-profile partnership projects were launched with renowned organizations such as the Bolshoi Theatre, Moscow Fashion Week, Formula 1
A systematic PR and crisis communications framework was established (online, TV, radio), ensuring a consistently positive brand image.
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Corporate communications support for Essity (FMCG)
The work with Essity was focused on developing and implementing a comprehensive communications strategy that transformed the brand’s perception in the Russian market.
The primary objective was to build a strong and recognizable corporate brand, establish trusted relationships with key stakeholders, and create a solid communications foundation to support the company’s long-term business goals.
The integrated positioning and unified communications approach delivered over 1,500 media publications and substantially strengthened brand visibility.
Results
More than 50 ESG were successfully implemented, reinforcing Essity’s image as a responsible and sustainable business and strengthening loyalty among key target audiences.
Preventive media monitoring and rapid response crisis communications helped stop the spread of false news about the company’s exit from the Russian market, ensuring reputational stability and a total audience reach of over 250 million.
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Comprehensive PR support for corporate and CEO communications for ROWI (fintech)
The company’s objective was to build PR from scratch, starting with the development of a comprehensive strategy to strengthen the platform’s position in the fintech market and ensure sustainable brand growth.
A key goal was also to build strong personal brands for both CEOs, elevate their expert status, and secure their regular presence in the media.
The company secured more than 150 earned media publications in the form of expert commentaries and articles in leading Russian outlets, including RBC, Kommersant, Izvestia, Vedomosti, INC, and other Tier-1 media.
Results
At the same time, the brand received PR support at major industry events in IT, e-commerce, and fintech, such as Finopolis, RBC Tech, Ecomm Retail Week
According to analytics services, both CEOs moved up to the top of the factoring market speakers list, reaching 3rd and 6th positions, whereas previously they were ranked much lower.
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External corporate communications PR support for Rosgosstrah Life (Insurance)
The work with Rosgosstrakh Life, one of the leading life insurance companies in the Russian market, was focused on providing full-scale corporate communications support with a strong emphasis on positioning the company’s experts in the media.
The primary objectives included increasing the volume of media coverage, expanding presence in new federal outlets and television, actively leveraging newsjacking opportunities, and providing strategic PR consulting.
The number of media publications increased by 1.5 times within seven months (+170 solid coverages) driven by proactive media engagement and the development of creative PR formats.
Results
The volume of positive coverage doubled, and the company’s experts secured regular appearances on a leading national business TV channel
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PR support for product launch for QSolve (IT)
The work with QuSolve, a Russian developer of import-independent IT solutions for industrial optimization, was focused on the launch of a new product and increasing the company’s visibility in the IT and industrial technology market.
The primary objective was to build an effective PR strategy supported by media relations, targeted Telegram promotion, and strategic PR consulting.
15 coverages in leading Tier-1 IT media with total media outreach 7 million including an expert article on the RBC platform
Results
Targeted promotion through Telegram resulted in more than 10 publications across relevant industry channels.
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PR campaign for Vileda Professional (B2B HoReCa)
The work with Vileda Professional was focused on executing a PR campaign in the healthcare segment and strengthening the brand’s engagement with the medical community.
The primary objectives included conducting market research to better understand industry needs and building meaningful, long-term relationships with medical professionals and institutions.
The campaign secured 12 publications in specialized medical media with a total reach of 1.5 million professionals
Results
Targeted engagement through Telegram and VK communities generated more than 15 publications, reaching over 500,000 professionals
Customer case studies with medical institutions were developed and promoted, delivering a combined reach of more than 2 million experts in the healthcare sector
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Survey-driven PR campaign for Kontur.Talk (IT / SaaS)
This quarterly PR campaign was focused on increasing media reach through a data-driven PR approach.
The primary objective was to strengthen brand awareness and expert positioning by leveraging research, surveys, and analytics-based press releases supported by most-quoted Russian outlets.
Each press release delivered a media outreach of 7–10 million and secured publications in Tier-1 outlets, including Kommersant, Izvestia, RT, and Vedomosti.
Results
The campaign significantly increased brand visibility and reinforced the company’s position as an expert voice in the market.
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